Want To Know Why You're Not Successful Yet? Here's The Answer.
Dan Schawbel is the leading personal branding practiced for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let's face it, y'all're even google'ing yourself! At the terminate of 2007, the Pew Internet Research Team found that 47% of people search for data nearly themselves online (Self-Googling), which was more than double 5 years ago. It'due south a pretty safe bet that percentage has climbed to over 50 or lx% past this year.
Some people might tin it ego-surfing, but it's really a adept do to run into what results come upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more than nigh yous. Hiring managers want to meet if you lot take a clean record in Google, which is your permanent record because every move you make (yes fifty-fifty a blog comment) is stored there forever. Before I went on a second engagement once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology correct now and see what you lot get.
There is no hiding from Google!
Google keeps track of just nigh everything you do on the net. Information technology patrols and captures your online behavior, such as when you lot post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you lot create and distribute over the net, other people are talking nigh y'all, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything nigh you when they grow older. "Mom, look what I just establish out about Dad in Google." Your personal brand can't hide from Google. At that place is one major exception to this though.
Mutual names
If your name is common, such as Mike Smith, then information technology will exist very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top x results, that may be achievable, if yous either go very famous or work extremely hard at building content each and every twenty-four hour period for your entire life. At the age of lx you might find out that Google changed their algorithm and yous'll lose all that difficult work. The point being is that yous'll have to differentiate your name in order to rank high. I typically recommend you use your eye name or a nickname in this case. The worst instance scenario is that you alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely loftier in Google. We're talking Google PageRank'southward of viii and higher! Your web log posts nigh these celebrities will never terminate upward on the top twenty results for their proper name unless you are Perez Hilton. If your name is the same every bit a celebrities, you lot are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't take whatever friends with these names, just even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity proper name, I propose that you lot build your brand effectually an area of your expertise or interest and connect it to your brand proper name.
Unique names
While growing upwards, yous might have been made fun of people of your unique name because it was "different." Although you were ostracized and fabricated fun of, right now you lot get to laugh at everyone else! With a distinct name, you are able to easily dispense the results for your proper noun on search engines. When you become to your high school reunion and run into your friends, you lot'll get the last laugh considering you can exist visible and control perceptions, while they simply cannot. When you lot Google your name, whether you have results that reflect your brand, you'll see how hard it volition exist to rank loftier for it or not. Depending on the competition, it may take yous a few days or a few months. Over time, if y'all work very hard, you'll own the elevation 10 results for your name.
In my next postal service, I'll talk about what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/5-reasons-why-youre-not-successful-yet.html
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